Google Reviews Monitor — Multi-Location Alerts & Reports

Google Reviews Monitor — Multi-Location Alerts & Reports

Monitor Google Maps reviews across all your business locations on a schedule, and get only the new and changed reviews — with negative-review, rating-drop, and unanswered-review alerts pushed to Slack or any webhook.

Instead of opening every Google Business Profile by hand, you point this actor at your locations, run it on a schedule, and it returns just the reviews that are new or changed since the last run. It flags low-star reviews, detects rating drops, surfaces unanswered reviews, and (optionally) drafts replies with an AI model so your team can respond fast.

Why it wins

• Only-new deltas, not full re-dumps. With onlyNewSinceLastRun on, each scheduled run emits only the reviews that appeared or changed since the previous run. State is persisted in the Key-Value Store between runs.
• Multi-location by design. Pass a labeled list of locations (clientName + googleMapsUrl) and every storefront is checked per run — built for franchises, chains, and agencies.
• Alerts on what matters. New-review, negative-review (below a star threshold you set), rating-drop, and owner-reply (answered/unanswered) detection — pushed to Slack, Discord, or any webhook.
• AI runs only on new reviews. Summaries and reply drafts are generated only on NEW/changed reviews (never the whole history) to control cost. Bring your own Anthropic or OpenAI key.
• Drops into your stack. Plain JSON dataset output, optional rolled-up HTML report, and webhook delivery that auto-formats for Slack/Discord and works with Zapier/Make/n8n.

Capabilities

> A note on reliability. This actor scrapes Google Maps, which actively fights automated access. It's best-effort: most locations check cleanly, but a run can slow down or time out on heavy location lists or during anti-bot throttling. Start small, use RESIDENTIAL proxy, and schedule with headroom.

Input

Minimal input

{
  "locations": [
    {
      "clientName": "Acme Coffee — Downtown",
      "googleMapsUrl": "https://www.google.com/maps/place/..."
    }
  ],
  "maxReviewsPerRun": 50,
  "onlyNewSinceLastRun": true,
  "alertOnNegativeReviews": true,
  "negativeRatingThreshold": 3,
  "proxyConfiguration": { "useApifyProxy": true, "apifyProxyGroups": ["RESIDENTIAL"] }
}

Output

Each result is a review object in the run's dataset. A row looks roughly like:

{
  "clientName": "Acme Coffee — Downtown",
  "googleMapsUrl": "https://www.google.com/maps/place/...",
  "reviewId": "Ci9DQ...",
  "rating": 2,
  "text": "Waited 25 minutes for a cold latte.",
  "reviewerName": "Jamie R.",
  "publishedAt": "2026-06-21T14:03:00Z",
  "isNew": true,
  "isNegative": true,
  "ownerReplied": false,
  "ratingDropDetected": false,
  "aiSummary": "Recent reviews cite slow service at the downtown location.",
  "replyDraft": "Hi Jamie, we're sorry about the wait..."
}

Fields like aiSummary and replyDraft only appear when you enable the AI options. Alerts contain the same data, formatted for Slack/webhook delivery.

Connect it to Claude, Cursor, or ChatGPT (MCP)

This actor is available through the Apify MCP server, so an AI assistant can run it and read the results:

https://mcp.apify.com/?actors=dami_studio/google-reviews-monitor

Add it as a remote MCP server in your client, authorize with your Apify token (or OAuth), then ask *"check my Google reviews for new negative ones since yesterday"*.

Pricing

$0.015 per location checked — plus $0.005 per run start, $0.001 per review processed, $0.01 per AI summary and $0.05 per report generated.

You pay for checks and for changes that actually happen, nothing else. A quiet week is genuinely cheap: five locations with no new reviews and weeklyReport off costs $0.08 for the whole run. A busy run over the same five locations with 12 new reviews, an AI briefing per location and the rolled-up report costs $0.192.

Charging happens after each location's snapshot is persisted, so a location that fails to save is not billed and is simply re-detected next run — you are never double-charged for the same review. Apify Proxy and compute are covered by these event prices; there is no separate platform bill on top. AI features use your own Anthropic/OpenAI key, and those tokens are billed by that provider directly.

FAQ

How do I get only new reviews instead of the whole history? Turn on onlyNewSinceLastRun. After a baseline first run, you'll receive only reviews new or changed since the previous run.

Can it alert me on Slack when a bad review comes in? Yes. Set alertOnNegativeReviews, choose negativeRatingThreshold, and put a Slack incoming-webhook URL in webhookUrl. Discord and generic webhooks work too.

Do I need an API key for AI replies and summaries? Only if you enable them. generateAiSummary and generateReplyDrafts use your own Anthropic or OpenAI key. Core monitoring and alerts work without any AI key.

How reliable is it? Best-effort. Google Maps actively blocks scrapers, so large location lists can slow down or time out. Use RESIDENTIAL proxy, keep maxReviewsPerRun sensible, and schedule with headroom.